To provide our consumers with a superior quality of life by offering a wide range of top quality and best value organic, vegan and gluten-free products.

About us

  • LIVE is a family-owned company established in the 1990’s for the import and distribution of organic food.  
  • In 2010 the company was bought by Leiman Bros. (Moni Leiman & Tali Leiman), co-owners of Leiman-Schlussel.
  • Leiman Schlussel Ltd. is a private family-owned company, established in 1955, for the manufacture, import, and distribution of top-quality chocolates, candy, chewing gum wafers, pastries and various other food stuffs. It is the exclusive importer and distributor of prestigious international food brands such as Loacker, Storck, Lavazza, General Mills, Perfetti Van Melle, Conagra, and others. Leiman Schlussel has a work force of  530 employees. 
  • 2024 – LIVE markets and distributes its own brand as well as other local and international food brands. It currently has 30 employees, a logistic center and over 800 retail customers throughout Israel.

Our Brand

LIVE was established in the early 90’s as an organic food brand. Over the years it has developed together according to consumer demands and today carries products in three main categories: organic, vegan and gluten-free based on natural ingredients. 

Our mission and commitment is to provide our consumers with high quality and value for money products.

Our cutting-edge distribution center includes dry, chilled and frozen products and by the end of 2024 our product range will include over 50 SKU’s under the LIVE brand.

Point of Sale

LIVE reaches over 800 points of sale across Israel. These include large retail chains (including their health food sections), health food chains, and private and local supermarkets and stores.
Our sales team operates on a regional basis and provides personal and professional service to all our retail customers.

International Brands

LIVE’s experience with international brands that fulfil the requirements of our vision and customers is expanding. These brands allow us to develop relevant categories and provide excellent service while exploring new markets and opportunities. We are committed to the success of these brands as if they were our own and are very proud of our accomplishments.

Local Brands

Our modern logistic center and access to over 800 points of sales allows us to provide sales and distribution services to local companies that produce goods that match our portfolio. We are proud of contributing to the success of these local brands in the Israeli market.
Teva Deli – Dagan – NIA

Our logistic center

LIVE’s state-of-the-art logistic center was inaugurated in 2017 in Mevo Horon, Israel. It covers 2000 square meters and holds up to 3000 pallets. The facility provides storage for frozen (-18°), refrigerated (4°) and ambient food products.
In total we store and supply over 300 SKU’s, including global brands.